PMA Training :: Europe's leading provider of journalism training and design, public relations, marketing & sales, TV & radio, web and management skills workshops



	the communications experts
	PMA Media Training offers courses in: journalism, writing, editing, sub-editing, communication, PR, copy-writing, corporate communications, web writing, graphic design . . .


Workshop Name
Category	Journalism and Media
Sub-Category	Sub-editing, proof-reading and editing
Duration	1 day
Date 1
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whofor	Editors, art editors, and magazine executives (marketing and advertising directors, publishers) who want to launch or relaunch a magazine or newspaper.
content 1	An in-depth look at how to overcome the problems associated with a launch. Includes:
content 2	- How to confirm you have accurately identified a gap in the market - Inventing and refining the core concept - Identifying the reader, and his/her needs - Creating the contents template - Finding the essential tone and feel for your publication, its market and its readers - Research: how to use research, create visuals and dummies for focus groups, and interpret research results - Differentiation: how to make your title stand out from rival publications - Those maddening details
content 3
Not For:	Those experienced in launching or relaunching magazines
Fee:	£
VAT:	£