Archive for October, 2008

Students

Wednesday, October 15th, 2008

At the risk of sounding like Victor Meldrew, I despair of what’s happening to university students with aspirations of becoming journalists.
Trudged up to Durham this week to give a talk about getting a job in journalism. Eight hours in the car on the A1 for an hour’s talking – and just two of those who attended seemed curious enough to ask any questions.
In fact, Durham is one of the better universities for these talks. (Last year, more than 100 turned up for my talk.)
Allegedly, 60 per cent of all students want jobs in the media, but I’ve had as few as 12 turn up on these sessions.
Might be I’m a boring ol’ fart to listen to, but surely they should at least wander through the door when a talk is called something like: The Inside Line: Find Out The Truth About Getting a Media Job.
If all these students really want jobs in the media, and I’ve already told them that a key skill for a journalist is curiosity, wouldn’t you expect them to have a question or two at the end?
Increasingly, we are taking fewer and fewer people straight out of university for our postgrad magazine course. Those who have been in work for a couple of years, or who have spent some time writing to ads in The Guardian and never even getting a reply, are much better material.
They have started to realise that it’s a cruel world. Heat and Q, it turns out, aren’t actually so devastated by a 2:2 in media studies, they immediately create a vacancy for someone whose main qualification is that they like going to the cinema.
Goodness, there’s that Meldrew tendency creeping up on me again. Eight hours on the A1 listening to Tom Waits does strange things to a man. But where’s the passion to do the best job in the world? Not in enough students, I’ll tell you that.

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Classic

Friday, October 3rd, 2008

Suddenly, my little fishing magazine has become flavour of the month. Subscriptions have surged by almost 10 per cent in a month. What’s going on?
Classic Angling’s circulation has always seemed unaffected by floods, recession, salmon farms, invading Iraq, the Large Hadron Collider and the death of Elvis.
Very few people fail to resubscribe. The magazine has a resub rate of more than 95 per cent, the sort of thing most publications can only dream about. I usually phone up those who have not renewed. Turns out they’ve usually died.
A couple of years ago, I introduced a two-year sub because people said it was a hassle to keep renewing. Most sign up for this, but I’m now getting readers asking: “Why don’t you do a three-year sub?” In publishing terms, this is dreamland stuff.
But CA’s success has always been limited by my lack of marketing. I’m so knackered after finishing each issue, because I have to fit it round all my other commitments, that I keep vowing to do something about it – and don’t.
So new readers (and advertisers) find the magazine despite rather than because of me. A few flyers that I scatter at the big tackle auctions are about the extent of my promotional work. Otherwise, new subs come from word-of-mouth.
But something has happened. Every day, over the past few weeks, I’ve been finding shoals of new readers wanting to sign up. Has there been a glowing review somewhere? Did someone on Strictly Come Dancing say that they can’t live without it? (It can’t be the website.)
I’m not complaining, especially as I’m off to Boston in a few weeks to talk about getting it printed in the US, and thereby giving a huge boost to North American subs.
If it keeps on like this, I’ll have to give up the day job.

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