Advanced PR writing skills

1 DAY

Aimed at: Experienced PR staff who want to improve their writing skills.

Workshop contents: This workshop includes individual assessment of each delegate's copy, with suggestions for improvement. Includes:

• How to be active in finding news-worthy stories and features

• Getting the targeting right — different angles and approaches

• Making case histories interesting

• Styling your work to suit the market

• Writing for niche/technical markets

• Targeting online, print and broadcast media — multimedia tips

• Better headlines

• Ways to improve the readability of your work

• Selling the client in a subtle way

Not for: Highly experienced writers

Fee: £405+VAT

THEY SAY: "Very relevant and the tutor answered all my queries. It was very useful to have my releases analysed."