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Advanced PR writing skills
Aimed at: Experienced PR staff who want to improve their writing skills.
Workshop contents: This workshop includes individual assessment of each delegate's copy, with suggestions for improvement. Includes:
• How to be active in finding news-worthy stories and features
• Getting the targeting right — different angles and approaches
• Making case histories interesting
• Styling your work to suit the market
• Writing for niche/technical markets
• Targeting online, print and broadcast media — multimedia tips
• Better headlines
• Ways to improve the readability of your work
• Selling the client in a subtle way
Not for: Highly experienced writers
THEY SAY: "Very relevant and the tutor answered all my queries. It was very useful to have my releases analysed."